Aristocrat is something of a paradox as a casino software developer. At one and the same time, it is both a relative newcomer – having started in the gambling software development field as recently as 2011 – and a tried and true veteran. The explanation to this puzzle is that Aristocrat brings more than 60 years of experience in the land based casino industry to the company’s new “career” as a developer of software for online casino gaming. Proof that you can indeed teach an old dog new tricks, Aristocrat has also moved very nicely into yet another new role as designer of gaming apps for mobile devices. As a result, the company is able to provide cross platform gaming solutions to casino operators in brick and mortar venues, online and on mobile.
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The company began its life in 1953 as Aristocrat Leisure, producing slot machines back in the day when the Internet was a fantasy dreamed of by science fiction writers. The company was a success, and grew to the point where in 1996 it was publicly listed on the UK Stock Exchange. The company has weathered a number of financial crises, most notably in 2008 as a result of the sub-prime crisis in the US. Nevertheless it continued to produce its high quality slot machines, electronic table games and gaming systems. In 2011, Aristocrat moved into the burgeoning field of online casino games under the name of Aristocrat Online, as a developer of software for games for PC and mobile, as well as complete casino operator solutions.
Aristocrat Feature Summary
- Intimate knowledge of all aspects of the casino gaming industry, as a longstanding veteran
- Ability to offer full service, flexible solutions for all types of casino operations
- Ability to integrate land based and online casino gaming to increase brand recognition and profitability
- Established, popular game titles to be adapted to online and mobile formats
- High standard of game visuals and sound
Overview of Aristocrat Games
Rather than starting from scratch, Aristocrat Online is focusing on the adaptation of its most popular slots from its land based casinos. So far it has been something of a slow process. Over the past 2 years, Aristocrat Online has released fewer than 30 of these adapted games, with the cooperation of its partner, NextGen Gaming. The games are mainly 5 reel video slots, which have varying numbers of pay lines, offering as many as 243 ways to win. It is quite a thrill to see games made famous in land based casinos, such as Red Baron and Where’s the Gold, now available for play at home or on the go.